Marketing on the Club Level

4-H Volunteer training went high tech and just might reach millions of people. Almost a dozen volunteers came to the Robeson County 4-H office for quarterly training. The topic this quarter...marketing.

We broke the ice with a fun listening exercise and then read the signs about marketing. We actually started with a mix of high tech and low tech to make club signs that could be hung up in front of meeting locations to let everyone know where and when our clubs meet in the community. The signs will cost less than ten dollars to make and can include the entire club in the process of making it.

We also explored some more high tech ways to market such as blogs, Facebook, and You Tube. Volunteers were also exposed to other ways to communicate with members and volunteers including text messaging, phone trees and Twitter.

All the way around we learned something new and came up with some new ways to include our members in marketing our club programs, giving them a little more responsibility and opportunity for leadership. After all that is what we are all about in 4-H